Media buying is only one part of the job. We treat campaign structure, context hints, creative, landing experience and measurement as one performance system. The advertiser keeps control of the account and data, and every change should answer a measurable hypothesis.
OpenAI made self-service Ads Manager access available across 31 European markets on 31 August 2026. The platform supports CPM, CPC and oCPC objectives and measurement through OpenAI Pixel and Conversions API. It is still an early channel, so we prefer first-party evidence over borrowed benchmarks.
Tell us what you sell, who buys it, what a conversion is worth and which paid channels you use today. We will tell you what we would test, what must be measured before launch and what would justify scaling, correcting or stopping.
A campaign can win the click and still lose money if the landing page misses the intent, conversion is poorly measured or a lead disappears between the form and the CRM. We therefore run ChatGPT Ads as a complete acquisition system.
The platform is new, but the commercial questions are familiar: access, matching, measurement, ownership, budget and whether the channel deserves more investment.
A ChatGPT Ads agency plans, configures, measures and optimises advertising inside ChatGPT. CODE GPT Ads also covers the pieces around the media buy that affect commercial performance: context hints, creative, landing pages, CRO, OpenAI Pixel, Conversions API, product feeds, CRM and reporting.
Yes. OpenAI made self-service access through Ads Manager available across 31 European markets on 31 August 2026. Availability and product capabilities continue to evolve, so we date and review the platform information we publish.
You can buy ads directly. An agency becomes useful when you want to shorten the learning curve and connect media buying with strategy, context hints, creative, landing pages, measurement and commercial outcomes. Our role is not to provide access to the publish button; it is to build a system that can show whether the channel deserves more investment.
Not in the same way. OpenAI says delivery considers multiple signals including the context and intent of the current conversation, the landing page, title, copy, advertiser-provided context hints and performance signals. Context hints can describe relevant conversations, topics or keywords, but they are not exact-match keywords and do not guarantee delivery in a specific conversation.
No. OpenAI states that ads are clearly labelled and separate from ChatGPT’s answers, and that advertising does not influence the answers ChatGPT provides.
Ads Manager currently supports CPM, CPC and oCPC objectives. The right choice depends on whether the campaign is optimising for reach, clicks or conversions and, for conversion activity, whether reliable event measurement is in place.
OpenAI supports event measurement through OpenAI Pixel, Conversions API or both. We add UTMs and the client’s analytics or CRM so attributed conversions can also be checked against lead quality, orders and commercial value.
No. Google Search captures demand expressed through search queries, while ChatGPT can introduce advertising as someone explains context, explores options, compares alternatives and makes a decision. The useful question is what each channel adds incrementally, measured under a common commercial framework.
What you sell, which markets you work in and what you want to learn from the first pilot. If the scope is not clear yet, we will define it with you.