Guides for understanding and operating ChatGPT Ads while the product is still changing quickly. We publish a small number of pieces, date them and update them when the platform changes or better evidence appears.
We do not want a blog chasing every announcement. We want a knowledge base useful for decisions: what OpenAI documents, what we observe ourselves and what is still only a hypothesis.
We track Ads Manager, context hints, objectives, bidding, eligibility and changes that affect how campaigns are structured or delivered.
We document feeds, attributes, filters, catalogue structure, product pages and purchase measurement because ecommerce is likely to be one of the fastest areas for accumulating real signal.
OpenAI Pixel, Conversions API, oppref, UTMs, CRM and attribution discrepancies deserve their own treatment. Without a reliable conversion signal, there is no reliable optimisation.
We will not turn two campaigns into an “average ChatGPT Ads CPC”. When we publish first-party data, it will include date, market, objective, sample and the limitations needed to interpret it properly.
Five phase-one pieces: how to advertise on ChatGPT, context hints, product feeds, OpenAI Pixel + Conversions API and CPC/CPM. Enough to cover the fundamentals without inflating the sitemap.
Sources, updates and editorial judgment before volume.
When a material Ads Manager capability changes, new official documentation appears or we detect that an existing statement no longer describes the product accurately.
For platform capabilities we prioritise official documentation. For market data, benchmarks or opinion we can use other evidence while clearly distinguishing documented fact, observation and interpretation.
Yes, when the sample is large enough and it can be done without exposing sensitive information or claiming more certainty than the data supports.
We date the content and connect material changes to the Observatory. When an update invalidates an earlier recommendation, we prefer correcting it rather than preserving editorial consistency.
Because in phase one we prefer covering the questions that genuinely affect a campaign very well rather than generating hundreds of shallow URLs.
We move from guide to hypothesis, pilot and measurement so your business starts building its own useful history.
What you sell, which markets you work in and what you want to learn from the first pilot. If the scope is not clear yet, we will define it with you.